Whether you're selling cosmetic products, electronics, or insurance advice, your business is designed to provide to others. In the digital age that we live in, it's easy for the average person to write up a review about what they've invested in. Negative online reviews can be quite damaging, not only to a business owner's reputation but in terms of Long Island SEO as well. For a better understanding of what to do, in this situation, here are a few misconceptions that should be cleared up.
"A negative review doesn't reflect my company." No matter how confident you may be in your company, it may not be foolproof. Every business can stand to improve, in some way or another, which is one of the reasons why negative reviews may be surprisingly helpful. They can help you determine weaknesses that you, as well as your employees, can strengthen. Instead of looking at these reviews as personal attacks, use them as feedback to improve.
"A negative review won't impact my website." You may think that a single negative review won't hurt your website, which isn't exactly true. According to companies like fishbat, there is a greater focus on user content than ever before from an SEO standpoint. What this means is that positive content should be prevalent. Furthermore, a single review can spur others from different people, which can have an even more severe Long Island SEO impact.
"Negative reviews stay online forever." While it's been said that nothing on the Internet is truly gone forever, the same logic doesn't always apply to negative reviews. First, read the website's guidelines regarding posting and the content that they allow. Second, contact the poster directly so that you can speak about their grievances one-on-one. This will help your online reputation, depending on how you present yourself. By following these steps, you will stand a better chance of getting a negative review taken down.
"I won't be able to prevent negative reviews from being posted." There are quite a few ways to prevent negative reviews and they're largely dependent on your business strategy. For example, if a previous customer contacts you about a product that came to them broken, don't immediately disregard their complaints. Instead, focus on ways to make the situation better, such as offering a replacement. By doing so, you'll be able to reduce the risk of negative feedback being posted online.
"A negative review doesn't reflect my company." No matter how confident you may be in your company, it may not be foolproof. Every business can stand to improve, in some way or another, which is one of the reasons why negative reviews may be surprisingly helpful. They can help you determine weaknesses that you, as well as your employees, can strengthen. Instead of looking at these reviews as personal attacks, use them as feedback to improve.
"A negative review won't impact my website." You may think that a single negative review won't hurt your website, which isn't exactly true. According to companies like fishbat, there is a greater focus on user content than ever before from an SEO standpoint. What this means is that positive content should be prevalent. Furthermore, a single review can spur others from different people, which can have an even more severe Long Island SEO impact.
"Negative reviews stay online forever." While it's been said that nothing on the Internet is truly gone forever, the same logic doesn't always apply to negative reviews. First, read the website's guidelines regarding posting and the content that they allow. Second, contact the poster directly so that you can speak about their grievances one-on-one. This will help your online reputation, depending on how you present yourself. By following these steps, you will stand a better chance of getting a negative review taken down.
"I won't be able to prevent negative reviews from being posted." There are quite a few ways to prevent negative reviews and they're largely dependent on your business strategy. For example, if a previous customer contacts you about a product that came to them broken, don't immediately disregard their complaints. Instead, focus on ways to make the situation better, such as offering a replacement. By doing so, you'll be able to reduce the risk of negative feedback being posted online.
About the Author:
To learn more about digital reputation management and SEO, please consult fishbat today.. Also published at Online Review Myths Regarding Long Island SEO.
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