When you want to visit a website, but already know where to go without the help of Google, you'll type in an URL. This is standard, but the average person may not know that smartly composing a URL can have a significant impact on one's rankings. Long Island SEO agencies across the board will tell you the same, which brings us to the following information. For those that may be new to web design, search engine optimization, or marketing in general, here are a few do's and don'ts that should be followed.
DO be mindful about URL length. A website's ranking is based on numerous factors, one of the most overlooked being URL length. The longer this is, the less likely it is that the page associated with it will rank, no matter how much content is included. Try to keep them short and sweet so that search engines will read them easier. This will also help the user experience, allowing visitors to type less and navigate more.
DON'T favor underscores instead of hyphens. As you'll come to learn, the readability of URLs is based on numerous factors. One of the most important, as the likes of fishbat.com can attest, is the implementation of hyphens. These can be used to break up the words on URLs, thereby making them easier for search engines to read. The same can't be said for underscores, which many people mistakenly use for SEO. Needless to say, this is not the ideal course of action.
DO implement keywords of importance. Keywords are, simply put, the words that you'd like to rank for if someone were to search for you. While it's important for these terms to be present in the digital content you create, they should be located in designated URLs as well. Make sure that they're located between hyphens, too, as covered earlier. If these requirements are met, the possibility of ranking will be that much greater.
DON'T forget to build URLs for the future. If there's one statement that will remain true regarding digital marketing, it's that it will routinely change. What this means is that your URLs should be built for the future. Make sure that they are concise. In addition, limit the number of redirects on your site for the sake of user-friendliness. By future proofing your site, you won't have to worry too much about making heavy modifications to URLs moving forward.
DO be mindful about URL length. A website's ranking is based on numerous factors, one of the most overlooked being URL length. The longer this is, the less likely it is that the page associated with it will rank, no matter how much content is included. Try to keep them short and sweet so that search engines will read them easier. This will also help the user experience, allowing visitors to type less and navigate more.
DON'T favor underscores instead of hyphens. As you'll come to learn, the readability of URLs is based on numerous factors. One of the most important, as the likes of fishbat.com can attest, is the implementation of hyphens. These can be used to break up the words on URLs, thereby making them easier for search engines to read. The same can't be said for underscores, which many people mistakenly use for SEO. Needless to say, this is not the ideal course of action.
DO implement keywords of importance. Keywords are, simply put, the words that you'd like to rank for if someone were to search for you. While it's important for these terms to be present in the digital content you create, they should be located in designated URLs as well. Make sure that they're located between hyphens, too, as covered earlier. If these requirements are met, the possibility of ranking will be that much greater.
DON'T forget to build URLs for the future. If there's one statement that will remain true regarding digital marketing, it's that it will routinely change. What this means is that your URLs should be built for the future. Make sure that they are concise. In addition, limit the number of redirects on your site for the sake of user-friendliness. By future proofing your site, you won't have to worry too much about making heavy modifications to URLs moving forward.
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