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Why Should Web Design Companies Focus On Motion?

By Arthur Williams


Think about the most ideal website; what are some of the features that it presents? If you were to ask web design companies about this, it's likely that most of them would list the importance of motion. As a matter of fact, this might be the most critical aspect to one's user experience, ensuring that they stick around for the long term. If you'd like to know why more of these companies should focus on motion in the long term, read on.

One of the most important things to know about website motion is that it doesn't apply to animation and video alone. Despite the fact that these can prove useful in certain circumstances, the truth of the matter is that motion is more encompassing term. Companies such as Lounge Lizard can agree, which means that said term can easily apply to how a user moves from one section to the next. This is just one of many factors that should be noted.

Motion also allows for fewer internal pages to be created. Scrolling sites have become quite common among website design companies, the main reason being that they convey vital information without requiring users to click around from one page to the next. As a result, exploring a website becomes more seamless, almost as if it's natural to move from one section to the next. Motion plays a huge role in this respect.

Lastly, if you are concerned about bandwidth and how much motion takes up, you can put those concerns to rest. It's important to note that web design, in this day and age, is built upon the idea of minimalism. In other words, when there's less data to process, the user experience becomes that much better. Motion is a vital component to any website, but you'll be happy to know that it won't take up much space at all.

Web design experts know that there are various elements that go into the work that they create. As you can see from the information covered earlier, motion plays a huge role. No matter what your site is built for, it's important that it performs to the highest possible level. This is where motion can prove useful, creating a user experience that's hard to beat. The better implemented it is, the more likely it is that sites will attract visitors in the future.




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