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The Do's And Don'ts Of Link Shorteners, From Online Marketing Companies

By Rob Sutter


When it comes to Internet advertising, there are right and wrong ways to seek success. However, if you know which tools to use, you can better your chances. Online marketing companies across the board can agree, which brings us to the topic of URL shorteners. To say that these are common would be an understatement, as they can condense URLs to more digestible lines of text. If you'd like to know how these should be used, keep the following do's & don'ts in mind.

DO utilize only the tools you can rely on. If you think that URL shorteners are made the same, you'd be mistaken. According to reputable firms like fishbat, it's not far-fetched to use one of these tools, only for your URLs to come out broken. If you're trying to gain ground from an SEO standpoint, this will hinder your efforts. This is one of the many things that online marketing companies can tell you about URL shorteners.

DON'T forget to use extensions. If you think that you have to revisit the same site, over and over again, to shorten your URLs, you'd be mistaken. There exists a bevy of extensions that your web browser can use. What this means is that you won't have to constantly visit the same place for this purpose. All you have to do is plug the desired link into your extension and let it do the rest. To say that this saves time would be an understatement.

DO track your results. Did you know that your URL shortener can keep track of certain results? Let's say that, for the sake of argument, that you want to see how well your shortened link performs. Fortunately, your tool will be able to keep track of how many times said link is clicked, meaning that you'll have more information to work off of in the future. This is a tremendous benefit that more people should make note of.

DON'T forget that shortened URLs can be used virtually anywhere. Are you the kind of person that posts regularly on social media? What if you're on YouTube and would like to upload videos on a constant basis? Whatever the case may be, shortened URLs can bolster your content. Not only will they help your text appear cleaner, but you may see more engagement in the future. This speaks volumes about the versatility that these URLs boast.




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