Small business owners have many responsibilities to account for, some more prominent than others. Marketing is arguably the most notable one, which brings us to the topic of search engine optimization. You may have been told things about Long Island SEO, but not everything you hear will hold up. This brings us to the common SEO misconceptions that every small business owners should know. Before long, your business will thrive.
"I don't need SEO to run my small business." This is far from the truth, as it is paramount for a small business to have a solid SEO strategy in place. According to reputable authorities such as www.fishbat.com, this service fulfills a variety of purposes. It will build awareness for your brand, not to mention help you get found for various terms. To say that Long Island SEO is unimportant for small business owners would be an outright lie.
"The ultimate goal is to rank nationally." While it's good to rank around the world, it would be a lie to say that local rankings don't matter either. As a matter of fact, if you're planning on implementing SEO, it's in your best interest to focus on terms based on your geographic location. If you're running a real estate agency in Brooklyn, for example, terms like "New York real estate agency" would be appropriate. Local terms should be part of your long-term SEO strategy.
"Links take precedence over content." Needless to say, this is another SEO misconception that light should be shed upon. "Content is king" is an often-repeated adage, but it holds water all the same. When someone takes the time to read a press release, they want to make sure that it has value to them. They want to either learn something or be informed about a news story. While links are still important to the SEO process, they shouldn't come at the cost of content or vice versa.
"Large companies are the only ones that rank." If you think that SEO only benefits large companies, such as Coca-Cola or Walmart, you'd be mistaken. Keep in mind that there are numerous well-known establishments that don't show up when you type in certain keywords. However, smaller companies can capitalize on this and start to tailor their content toward terms that will generate the most searches. The better your strategy is, no matter how much notoriety your business has, the more likely it is that you'll rank.
"I don't need SEO to run my small business." This is far from the truth, as it is paramount for a small business to have a solid SEO strategy in place. According to reputable authorities such as www.fishbat.com, this service fulfills a variety of purposes. It will build awareness for your brand, not to mention help you get found for various terms. To say that Long Island SEO is unimportant for small business owners would be an outright lie.
"The ultimate goal is to rank nationally." While it's good to rank around the world, it would be a lie to say that local rankings don't matter either. As a matter of fact, if you're planning on implementing SEO, it's in your best interest to focus on terms based on your geographic location. If you're running a real estate agency in Brooklyn, for example, terms like "New York real estate agency" would be appropriate. Local terms should be part of your long-term SEO strategy.
"Links take precedence over content." Needless to say, this is another SEO misconception that light should be shed upon. "Content is king" is an often-repeated adage, but it holds water all the same. When someone takes the time to read a press release, they want to make sure that it has value to them. They want to either learn something or be informed about a news story. While links are still important to the SEO process, they shouldn't come at the cost of content or vice versa.
"Large companies are the only ones that rank." If you think that SEO only benefits large companies, such as Coca-Cola or Walmart, you'd be mistaken. Keep in mind that there are numerous well-known establishments that don't show up when you type in certain keywords. However, smaller companies can capitalize on this and start to tailor their content toward terms that will generate the most searches. The better your strategy is, no matter how much notoriety your business has, the more likely it is that you'll rank.
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For more information about SEO, for small businesses or otherwise, consult fishbat now.. This article, Long Island SEO: Misconceptions Every Small Business Owner Should Know has free reprint rights.
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