To say that Long Island SEO services are expansive would be an understatement, especially when you consider the numerous platforms used to access the Internet. As of late, there has been a growing emphasis on mobile devices like smartphones. In fact, some have argued that these matter more than desktop computers these days. Which platform has more value when ranking for search engine results? Here are a few key points to make note of.
If you'd like to know when search engines started to place more focus on mobile-friendly websites, one can argue that it goes back at least a year. It makes sense when you consider how many people use their smartphones to go online. According to reputable authorities such as fishbat.com., approximately 77% of adults in the United States own smartphones. This indicates a large audience that any Long Island SEO agency should be mindful of.
The convenience factor of mobile devices like smartphones can't be denied, either. There was once a time when, in order to leave the house, we had to leave the Internet behind until we arrived home. In the mobile age we live in today, however, we can continually access the world's information by simply taking our phones out. To say that this remarkable would be an understatement, but it would be a mistake to say that this outright eliminates the importance of desktop platforms.
Don't assume that desktop platforms have no use, as your target audience may use them in certain ways. A potential customer might research a product on their phone while at a coffee shop, but this doesn't mean that they'll make a purchase right then and there. In fact, it's entirely possible that they will go home, log onto their own computer, and buy said product when they're settled. This example of human behavior is one of the reasons why desktop is integral to any SEO strategy.
While we are on the subject of desktop versus mobile platforms, let's look at bounce rate. For the uninitiated, this is an indicator of how many people visit a site, only to click away after a short time. Whereas mobile users tend to leave sites as soon as they arrive, desktop users seem to be more drawn in. As a result, the latter will yield a more positive statistic to report on. Bounce rate plays an important role in SEO, so keep this in mind for the future.
If you'd like to know when search engines started to place more focus on mobile-friendly websites, one can argue that it goes back at least a year. It makes sense when you consider how many people use their smartphones to go online. According to reputable authorities such as fishbat.com., approximately 77% of adults in the United States own smartphones. This indicates a large audience that any Long Island SEO agency should be mindful of.
The convenience factor of mobile devices like smartphones can't be denied, either. There was once a time when, in order to leave the house, we had to leave the Internet behind until we arrived home. In the mobile age we live in today, however, we can continually access the world's information by simply taking our phones out. To say that this remarkable would be an understatement, but it would be a mistake to say that this outright eliminates the importance of desktop platforms.
Don't assume that desktop platforms have no use, as your target audience may use them in certain ways. A potential customer might research a product on their phone while at a coffee shop, but this doesn't mean that they'll make a purchase right then and there. In fact, it's entirely possible that they will go home, log onto their own computer, and buy said product when they're settled. This example of human behavior is one of the reasons why desktop is integral to any SEO strategy.
While we are on the subject of desktop versus mobile platforms, let's look at bounce rate. For the uninitiated, this is an indicator of how many people visit a site, only to click away after a short time. Whereas mobile users tend to leave sites as soon as they arrive, desktop users seem to be more drawn in. As a result, the latter will yield a more positive statistic to report on. Bounce rate plays an important role in SEO, so keep this in mind for the future.
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